{"id":2049,"date":"2024-09-28T07:32:15","date_gmt":"2024-09-28T13:32:15","guid":{"rendered":"https:\/\/lofgreenmarketing.com\/?p=2049"},"modified":"2024-09-30T09:31:47","modified_gmt":"2024-09-30T15:31:47","slug":"key-changes-to-enhance-your-clients-social-media-strategy-for-growth-and-lead-generation","status":"publish","type":"post","link":"https:\/\/lofgreenmarketing.com\/key-changes-to-enhance-your-clients-social-media-strategy-for-growth-and-lead-generation\/","title":{"rendered":"Key Changes to Enhance Your Client’s Social Media Strategy for Growth and Lead Generation"},"content":{"rendered":"\n

Building a strong presence on social media is essential for today\u2019s businesses, but it requires more than just posting randomly or scrambling to generate new content every week. That\u2019s where content pillars<\/strong> come in. By creating content pillars\u2014categories that reflect the key themes and values of your business\u2014you ensure that your audience consistently receives the information they need about you and your services. Content pillars simplify your social media strategy, enabling your team to work more efficiently and with greater focus.<\/p>\n\n\n\n

Here\u2019s how to take our social media recommendations and put them into practice for your business.<\/p>\n\n\n\n

1. Build a Foundation with Content Pillars<\/strong><\/h3>\n\n\n\n

“By creating structured content pillars, you provide a foundation that supports your brand message while keeping your team organized.” \u2014 Fey Grimm<\/strong>, Social Media Manager, Starkey<\/p>\n\n\n\n

Content pillars help prevent the chaos of starting from scratch each week. They provide a structured, reliable framework that can support your brand\u2019s overall message and keep your team organized. Think of content pillars as the main topics your audience cares about\u2014whether it’s education, entertainment, tips, or industry insights. Start by identifying 4-6 major themes for your brand, then generate ideas for each pillar so that you always have a pool of content to draw from.<\/p>\n\n\n

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Collaborative posts, for example, offer opportunities to engage with new audiences. \u201cWhen a collaborative post is published, it gets pushed to all feeds once the collaboration request is accepted,\u201d explains Fey Grimm<\/strong>. \u201cThis allows brands to have greater messaging and creative control while benefiting from exposure to the collaborator\u2019s followers.\u201d<\/p>\n\n\n\n

Fey Grimm<\/a>, Social Media Manager, Starkey<\/a><\/p>\n\n\n\n

2. Schedule Dedicated Time for Each Social Media Task<\/strong><\/h3>\n\n\n\n

“We’ve adjusted our approach by utilizing scheduling tools to maintain a consistent and varied content stream.” \u2014 Dinesh Agarwal<\/strong>, Founder, CEO, RecurPost<\/p>\n\n\n\n

Effective social media strategy means more than just posting consistently. You need time for planning, creating, editing, and engaging<\/strong>. Schedule specific time blocks each week for each part of the process, so you aren\u2019t trying to do everything all at once. We emphasize the importance of batching content and scheduling posts to ensure you stay on top of your game.<\/p>\n\n\n

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As Dinesh Agarwal<\/strong> points out, \u201cBy incorporating more user-generated content and testimonials into our clients’ feeds, we’ve been able to build stronger connections with their audiences.\u201d<\/p>\n\n\n\n

Assign specific days for video creation, static assets, and responding to comments. With everything planned in advance, your team will be better equipped to make real-time adjustments without losing focus.<\/p>\n\n\n\n

Dinesh Agarwal<\/a>, Founder, CEO, RecurPost<\/a><\/p>\n\n\n\n

3. Reuse Content Without It Getting Stale<\/strong><\/h3>\n\n\n\n

“We started producing short, engaging videos tailored to our target audience\u2019s preferences, which has worked particularly well.” \u2014 Brandon Leibowitz<\/strong>, Owner, SEO Optimizers<\/p>\n\n\n\n

Repurposing content is one of the smartest ways to make your efforts go further. While it’s important to keep your posts fresh, you don\u2019t have to reinvent the wheel every day. Reuse existing content across different platforms and formats. For example, a long-form blog post can be split into smaller Instagram posts, a series of Twitter updates, or snippets for YouTube Shorts.<\/p>\n\n\n

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Brandon Leibowitz<\/strong> describes how shifting from static images to a mix of Reels and user-generated content helped increase engagement by 30% for a fashion brand. \u201cWe transitioned from static images to a mix of Reels showcasing outfit styling tips, behind-the-scenes content, and user-generated content. This shift not only increased engagement by 30% but also resulted in a noticeable uptick in followers and lead inquiries.\u201d<\/p>\n\n\n\n

Ensure that every piece of content has multiple uses\u2014your social media platforms should work together, not in isolation.<\/p>\n\n\n\n

Brandon Leibowitz<\/a>, Owner, SEO Optimizers<\/a><\/p>\n\n\n\n

4. Prioritize Video Content, Especially YouTube Shorts<\/strong><\/h3>\n\n\n
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“If you can only do one thing, do video.” \u2014 Amy Lofgreen<\/strong>, Founder, Lofgreen Marketing<\/p>\n\n\n\n

Video content, particularly short-form videos, is crucial for capturing audience attention. While TikTok provides quick visibility, YouTube Shorts is a platform that shouldn\u2019t be overlooked. The YouTube Shorts algorithm is incredibly valuable for long-term growth\u2014it may take longer to build traction, but the results tend to be more consistent and lasting.<\/p>\n\n\n\n

For businesses focusing on lead generation and audience retention, we suggest driving TikTok traffic over to YouTube, where viewers are more likely to stay engaged with your brand for the long haul. The longer shelf life of YouTube Shorts means that one well-made video can continue to generate leads for weeks or even months after it\u2019s posted. <\/p>\n\n\n\n

Amy Lofgreen<\/a>, CEO\/Founder, Lofgreen Marketing<\/a><\/p>\n\n\n

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Ronald Osborne<\/strong> emphasizes that using Reels and story-driven content can boost connection with your audience: \u201cBy focusing on Instagram Reels and personalized, story-driven content, one of my clients, a boutique fashion brand, saw a 40% increase in engagement and a rise in leads.\u201d<\/p>\n\n\n\n

Ronald Osborne<\/a>, Founder, Ronald Osborne Business Coach<\/a><\/p>\n\n\n\n

5. Research and Know Your Audience\u2019s Social Media Preferences<\/strong><\/h3>\n\n\n\n

“Knowing what social media your audience opens first thing in the morning can drastically shape your strategy.” \u2014 Jacinta Gandy<\/strong>, Brand and Website Designer, The Social Circle<\/p>\n\n\n\n

While it\u2019s easy to focus on the platforms you\u2019re comfortable with, the key to a successful social media strategy is understanding your audience’s habits. Conduct research to discover which social media apps your target audience uses first thing in the morning or last thing at night<\/strong>. These insights will help you identify which platforms should be your priority and guide your content strategy.<\/p>\n\n\n

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As Jacinta Gandy<\/strong> notes, \u201cIt\u2019s easy to get caught up in what\u2019s trending, but it\u2019s far more impactful to creatively showcase your brand\u2019s unique vision. Stand out and build your brand by emphasizing what makes you different.\u201d<\/p>\n\n\n\n

Don\u2019t just ask what platforms they like; find out where they spend the most time, and tailor your content to fit those spaces. This focus will ensure that your posts are landing where they\u2019ll have the most impact.<\/p>\n\n\n\n

Jacinta Gandy<\/a>, Brand and Website Designer, The Social Circle<\/a><\/p>\n\n\n\n

6. Key Instagram Strategies for Growth<\/strong><\/h3>\n\n\n\n

“Instagram’s push for short-form video, combined with authentic storytelling, fosters deeper connections.” \u2014 James Oyugi Amram<\/strong>, Social Media Manager, Reactionpower<\/p>\n\n\n\n

If Instagram is one of your core platforms, there are a few key strategies you can adopt for better growth and lead generation:<\/p>\n\n\n\n