Our Passionate Team
Amy Lofgreen
Founder & CEO/CMO
Amy Lofgreen
Amy Lofgreen, our founder and CEO/CMO, is a seasoned leader with over 11 years of experience in franchise marketing, business consulting, and project management. As a Chief Marketing Officer, her expertise in portfolio management, budget optimization, and empowering marketing teams and franchisees with technology drives our strategic vision. Amy's remarkable achievements include slashing PR costs by 68% while increasing news mentions by 602%, teaching a Meta class that boosted likes by 800% and engagement by 1923% within 3 months, and inspiring franchisees to improve their TikTok views by 2,900% within 6 months. Amy enjoys gardening, playing the piano, skating, and karaoke night with family.
Anastasia Baranowska
CMTO
Anastasia Baranowska
Anastasia, our Chief Marketing Technology Officer (CMTO), has over 11 years of experience in franchise marketing, digital marketing, and analytics. She excels in managing marketing technology stacks and integrating tools to optimize marketing operations. Anastasia’s expertise includes paid and organic social media, SEO/SEM, email marketing, and website development. She has led advertising programs that achieved a 200%+ increase in store traffic and 500%+ growth in social media accounts. Passionate about data-driven strategies and digital trends, Anastasia ensures our marketing tech delivers exceptional results.
Brittany Walker
COO
Brittany Walker
Brittany, our Chief Operating Officer (COO), is a data-driven leader with a strong background in operations management, CRM implementation, and marketing strategy. Experienced in optimizing organizational processes and enhancing stakeholder engagement through actionable insights derived from marketing and operational metrics. Proven ability to lead teams, manage vendor relationships, and integrate AI and automation to improve efficiency. Committed to achieving growth and operational excellence in business.
Ann Mathews
Marketing Manager
Ann Mathews
Ann, our Marketing Manager, is a versatile marketing professional with a knack for team leadership and strategic planning. With over 6 years of experience in managing franchise marketing teams and new store operations, Ann excels in copywriting, campaign implementation, and vendor relations. Her expertise extends to developing marketing strategies, managing Meta business accounts, and graphic design. With a passion for driving business growth, Ann is a dynamic asset in any franchise marketing endeavor, consistently delivering impactful results and fostering strong relationships.
Crystal Campbell
Project Manager
Crystal Campbell
Crystal is an accomplished business management professional with extensive experience in operational leadership and organizational development. As a program director and business owner, she has successfully managed teams of up to 75 employees and served a client base of 800, demonstrating expertise in payroll, hiring, onboarding, and departmental operations. Crystal excels at streamlining processes, creating effective communication guidelines, and fostering collaboration across teams. With expertise in financial management, vendor relations, and schedule coordination, she delivers results-driven operations with innovation, efficiency, and professionalism.
Brenna Hart
Marketing Specialist
Brenna Hart
Brenna is a dynamic marketing professional who specializes in emerging markets. She has worked closely with franchise owners across the nation to build brand recognition and develop a loyal customer base in each individual store’s unique market landscape. Brenna has consistently delivered results through her understanding of consumer behavior and market trends. She aided in the development of a tiered, multi-media advertising system for a nationwide resale brand which led to a 250% increase in Grand Opening sales. When not pouring over campaign metrics, Brenna can be found hiking the beautiful mountains of Utah.
