Frequently Asked Questions

You will find answers to our most frequently asked questions below. Question not answered? Give us a call at (385) 406-2937 or fill out our quick contact form and will get back to you.

General

What sets Lofgreen Marketing apart, and why should I choose your agency for my marketing needs?

At Lofgreen Marketing, we bring decades of combined experience and a team of seasoned professionals dedicated to crafting marketing strategies that rival those of national brands. What truly sets us apart is our extensive experience working with over 400 franchisees and small businesses. We have a deep understanding of the unique challenges faced by small businesses, having worked directly with tight budgets and hands-on to deliver results. We know what it takes to make every dollar count and are committed to driving growth and success for your business, treating it as if it were our own.

What services do you offer?

Lofgreen Marketing provides a comprehensive range of marketing services to support your business growth, including:

Fractional CMO and Marketing Team Services: Strategic leadership and team integration.
Marketing Strategy Development: Customized plans to meet your goals.
Social Media Management: Content creation, paid campaigns, and engagement.
Content Creation & Management: Blogs, videos, and other brand-strengthening content.
Brand Development: Defining and refining your brand identity.
Digital Marketing: SEO, email marketing, and online advertising.
Campaign Management: Complete management from concept to execution.
Performance Analysis: Detailed reporting to optimize strategies.
Design: Creative design services for various marketing materials.
Special Projects: Tailored solutions for unique marketing needs.

Whether you need a full-service marketing strategy or support with specific projects, Lofgreen Marketing has the expertise to help you succeed.

What areas and industries do you specialize in?

Lofgreen Marketing specializes in a wide range of industries, with a particular focus on franchises, retail, children’s brands, non-profits, and the service industry. Our expertise in franchise marketing is unmatched, as we understand the unique challenges of balancing corporate goals with franchisee independence. We also work extensively with small and medium-sized businesses, helping them navigate the complexities of digital marketing. Whether you’re in the franchise industry or another sector, our team is equipped to develop tailored marketing strategies that drive growth and success.

Do you offer a free consultation or initial assessment?

We believe in tailoring our approach to meet the unique needs of each client. While we don’t offer a standard free consultation or assessment, we take the time to have an initial conversation with you to understand your business goals and marketing needs. From there, we’ll develop a customized proposal outlining how we can help you achieve your objectives. Our focus is on creating flexible, results-driven strategies that align with your budget and goals, ensuring that you receive the most value from our services.

Fractional CMO & Marketing Team

Who can benefit from a fractional CMO?

A fractional CMO is an ideal solution for businesses that need high-level marketing expertise but aren’t ready to commit to a full-time executive. Companies experiencing rapid growth, those in transition, or businesses looking to elevate their marketing strategies can all benefit. Whether you’re a small to mid-sized company needing strategic direction, a franchise looking to streamline marketing efforts, or a business wanting to maximize its marketing budget, a fractional CMO provides the leadership and experience to drive results without the overhead of a full-time hire.

Why hire a fractional CMO or Marketing Team for your franchise or business?

Hiring a fractional CMO or marketing team provides your franchise or business with access to top-tier marketing expertise without the commitment of a full-time executive or hiring untrained marketing staff. With a deep understanding of franchise dynamics, a fractional CMO or marketing team can help streamline your marketing efforts, reduce long-term costs, and accelerate growth. Unlike general marketing leaders, those with franchise experience are equipped to navigate the unique challenges of balancing corporate goals with franchisee or business needs. By investing in the right expertise, you can ensure your marketing strategies are both effective and aligned with your business objectives, leading to sustained success.

I already have a person who does my marketing or a marketing team, how would I benefit from a fCMO or a fMarketing Team?

Even with a current marketing team, a fractional CMO or marketing team can offer additional strategic insights and advanced expertise. We provide a fresh perspective and deep industry knowledge to complement and elevate your existing efforts. By working closely with your team, we can enhance your marketing strategy, optimize performance, and help you achieve new levels of success. Our goal is to integrate seamlessly and add value, giving you a strategic advantage without replacing your current resources.

Why should you hire Amy Lofgreen as your fractional CMO?

Amy Lofgreen is a proven leader with a history of building successful marketing teams and delivering outstanding results. You can review some of these results here.

What sets Amy apart is her ability to adapt to your needs. She can step in directly as your fractional CMO or bring in her experienced in-house team to support your marketing efforts. If there are gaps in your current staffing, Amy’s team can fill these roles for as long as you need, ensuring continuity and expertise. Whether integrating with your existing staff or managing projects directly, Amy provides a flexible and comprehensive approach.

Amy’s unique background also gives her a distinct advantage. With experience working for both small and large companies, including franchises, she understands the challenges of having both abundant and limited resources. This extensive experience makes her particularly adept at addressing the unique problems faced by small businesses and franchisees, providing tailored solutions that align with your specific needs and goals.

What should I expect in the first 30 days after hiring you as my fCMO or fMarketing Team?

In the first 30 days, Amy and her team will conduct a comprehensive analysis of your business and brand. This process involves gathering detailed information through questionnaires and gaining access to your marketing platforms and accounts. Our goal is to understand your current strategies, identify opportunities, and pinpoint areas for improvement.

By the end of this period, we will schedule a meeting to present our recommendations for the next 90 days and outline a strategic plan for the next 12 months. This initial phase is crucial for setting a solid foundation and aligning our approach with your business objectives, ensuring that we deliver targeted and effective solutions.

Small Business

What services do you offer for small businesses?

At Lofgreen Marketing, we offer a range of services tailored to small businesses, including:

Fractional CMO and Marketing Team Services: Strategic leadership either directly or through team integration.
Marketing Strategy Development: Customized plans to align with your goals.
Campaign Management: Comprehensive management of your marketing campaigns.
Brand Development: Crafting and refining your brand identity.
Digital Marketing: SEO, social media, content creation, and email marketing.
Performance Analysis: Insights and reports to optimize your marketing efforts.

Our services are designed to be flexible and scalable to meet your specific needs and budget.

Why would I need a fractional CMO or Marketing Team as a small business?

A fractional CMO or marketing team can provide strategic expertise that’s crucial for small businesses. They assess your market position, budget, and current success to create a tailored roadmap for growth. With experience helping over 400 franchisees and small business owners, our team offers the strategic insight and hands-on support needed to drive results and achieve your business goals. By leveraging our expertise, you gain access to high-level marketing strategies and resources without the cost of a full-time executive or marketing team.

How does franchise marketing apply to small business marketing?

Franchise marketing involves developing strategies that succeed for each individual location while maintaining brand consistency. This is often referred to as local franchise marketing. This approach is directly applicable to small business marketing, where tailored strategies and scalability are key. For the past decade, we’ve applied these principles to small local businesses, effectively managing grand openings, and driving improvements in sales month-over-month and year-over-year. Our experience includes hiring, training, and perfecting the strategies that work for various brands. We’re ready to leverage this expertise to help your small business achieve significant growth and success.

Can you accommodate specific budget constraints?

We recognize that each business has its own budget considerations. We aim to be flexible and work with you to explore options that align with your goals and financial needs. Feel free to reach out to us to discuss your budget, and we’ll work together to find a suitable approach.

Social Media

How do your social media services differ from your other services?

Our social media services are specifically designed to build and enhance your brand’s online presence. Unlike broader marketing strategies that encompass various channels and tactics, our social media services focus on creating engaging content, growing your audience, and driving meaningful interactions across platforms like Facebook, Instagram, TikTok, LinkedIn, and more. We tailor our approach to each platform’s unique dynamics, ensuring that your brand’s voice resonates with your target audience.

Why does my business need strategic content planning and management from an agency?

Strategic content planning and management are crucial for crafting consistent, impactful messaging that truly connects with your audience. By working with an agency like Lofgreen Marketing, you gain access to our extensive expertise in developing content strategies that align with your business goals, engage your customers, and elevate your brand. We understand the unique challenges and opportunities your business faces and tailor our approach to maximize your content’s effectiveness. Let us handle the intricacies of content planning so you can focus on running your business.

How does paid social media benefit my business?

Paid social media is a powerful tool that can significantly boost your business’s visibility and engagement. Unlike organic efforts, paid campaigns allow you to target specific audiences with precision, ensuring that your message reaches the right people at the right time. This leads to increased brand awareness, higher website traffic, and more leads or sales.

At Lofgreen Marketing, we specialize in creating and managing paid social media campaigns tailored to your business goals. Our team not only handles the technical aspects but can develop compelling creatives that resonate with your audience. We craft eye-catching visuals and engaging content designed to capture attention and drive results. By leveraging advanced targeting options, detailed analytics, and real-time adjustments, we ensure your campaigns are both efficient and effective.

Still have questions?

Any questions not answered here? We are here to help!